Chemist Warehouse

Key Takeaways from China’s 2017 Singles Day

Key Takeaways from China’s 2017 Singles Day

In our previous article, we gave a quick rundown of China’s Singles Day and how we see it as a great opportunity for Australian businesses to expand their sales horizons.

But now that Singles Day is over for the year, it is a good idea to take a step back and see what took place. From our perspective, there are three key takeaways.

China’s Upcoming “Singles Day” Frenzy

China’s Upcoming “Singles Day” Frenzy

For those who exist within the E-commerce space in China, there is no bigger event than Singles Day. During Singles Day 2016, China collectively spent around AUS$22.63bn online. This makes Singles Day the 10th largest e-commerce market in the world, almost being larger than the entire Australian market [1]. Something to think about if you sell anything online to Australians.